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Privacy and Legal

The Importance Of Your Privacy
At Abacus Motor Company Ltd we take your privacy seriously and will only use your personal information to administer your account, and to provide products and services you have requested from us. We will never sell your data on to third parties. Under the General Data Protection Regulations, which is law from May 2018, we are required to inform you as to the lawful basis under which we process your personal data.
The lawful basis’ under which we will process your personal data will be where at least one of the following applies:

Who Are Abacus Motor Company Ltd?
Abacus Motor Company Ltd is a privately owned company which operates the Peugeot Franchise in Lincoln.  The business retails new and used motor vehicles and vans, provides servicing and MOT facilities and supplies Peugeot parts.

Passing Data
We may contact you as advised by Peugeotand our other suppliers (a full listing can be found via the link at the foot of this notice) to ensure the ongoing safety and care of your vehicle and any policies are maintained, and the replacement of your vehicle and car care related products.
We will register your vehicle keeper details and will cross check your data with DVLA to ensure accurate and timely communications can be made.

Our Lawful Basis For Marketing To You
We and our manufacturer partner will market to you on a legitimate interest basis about similar products and services once you have negotiated to, or purchased, from us or if consent has been given. We will never pass your details on to any other third party for marketing purposes. In order to balance your fundamental rights and freedoms with our commercial interests we will ensure we tell you we will market similar products and services to you at the point you enquire or purchase from us and we will give you the ability to opt out at this time or at a subsequent point in our relationship by visiting here. You may also call one of our dealerships or contact our Data Protection Officer who will complete the on line opt out for you.
We may contact you during your ownership cycle for essential work such as reminders of MOT and services. We check driver and vehicle profiles including drive time to our dealership, vehicle age and type of work due to help prioritise customer contact. We compile data from various sources in to one place to deliver a more personalised experience for you. You may opt out of any form of marketing by expressing your wish to do so when we check or collect your personal information, or by contacting our data protection officer below. When you visit our website we will use cookies on your browser. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. We may track your interactions with Abacus Motor Company Ltdvia e-mail and text activity and record phone calls for quality and training purposes. For further information please visit or

Finance Applications
If you should apply for finance from us the information you provide specifically for this purpose will be disclosed to various finance providers for the purpose of considering the application. The finance companies may use this information to carry out searches with credit reference agencies and other regulatory and statutory bodies. A record of those searches will be kept and may be used by other lenders in assessing applications from you and members of your household for credit in the future. The finance companies will cross-check this information with other lenders to prevent fraud and may use this information for statistical or marketing purposes. The finance companies may use credit scoring as part of their decision making process. In some cases, the information provided on this form may be disclosed to a credit reference agency, such as Experian or Equifax. Credit reference agencies may also use this information to carry out further searches for other regulatory and statutory bodies. They may also disclose information to other companies and the finance providers may use such information to advise you of any of our or their services or of another person’s services which may be relevant to you. We will on request tell you of the purposes for which we will use this information.

Your Right To Restrict Processing
Except as required by law, we will not use or disclose your personal information for any purpose for which you have not given us your consent or have requested to no longer be communicated to on a legitimate interest basis. If you ask to be forgotten, you agree that in spite of this we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have for example a finance agreement

Where Your Data Is Stored

We retain your details for as long as we have evidence that you still own the vehicle unless you ask us to delete these details sooner. We take steps to ensure any business we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely. The security of your data is paramount. Documentation can be supplied on request from our Data Protection Officer details of whom can be found below.

Your Rights
Under the General Data Protection Regulations, you have the right to:
Request copies of your data, rectification of your data, erasure of your data, object to us or restrict the processing of your data and where our systems allow, give electronic access to copies of your data in a digital format.
Abacus Motor Company Ltd reserves the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at
A full listing of our manufacturers and nominated suppliers, who we may share information with, together with the various sources (e.g. service plan and vehicle health check data) can be found at the foot of this notice.

Data Protection Officer
Name: Michael Terence Baldry
Address: 471/480 High Street, Lincoln, LN5 8JB

If we are unable to resolve any issues you raise within 30 days you have you have the right to complain to the Information Commissioners Office @

Suppliers we may share your information with can be found in the following:
Bamboo Marketing Ltd, Brook Court, Whittington Hall, Worcester, WR5 2RX
HIS Markit, Verulam Point, Station Way, St Albans, Al1 5HE

Abacus Motor Group
477 - 480 High Street
Opening Hours
Department Monday - Friday Saturday: Sunday:
Sales 08.30 - 18.00 08.30 - 17.30 10.00 - 16.00
Service 8.00 - 17.30 8.30 - 12.30 Closed
Parts 8.30 - 17.30 8.30 - 12.30 Closed